Die 2b AHEAD-Mission

The 2b AHEAD Mission

We view ourselves as the business think tank with one of the most extensive networks of innovators in European business. We truly live out our mission of developing business models of the future for our customers as their potential-development manager. As the most modern trend institute in Germany, our greatest responsibility is helping people to view the visions of their futures as opportunities.


We are independent, open-minded, and we like to argue. We are not afraid to say what we think. We promote free thinking among our staff - be that our strategy consultants, scientists, project managers, or interns - and we challenge them to start their thinking where today's limits lie ... in order to permanently break them.

Innovate yourself!

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