Developing a Digital Strategy - Consulting and Digitalization


Many companies face the question of whether a digital transformation process could be translated to properly fit their brand image – while simultaneously emphasizing the corresponding customer groups. From our perspective, the following digital imperatives are involved:


-       Customer experiences enhanced by digitalization (change in customer behavior /


-       Provision of omnichannel business (sales, service, communication)

-       Use of digitalization to optimize operations (along the entire value-added chain)

-       Inclusion of innovations into the company (faster, simpler)

-       Use of analytics and big data (risks / input / solutions)

-       Technology as enabler for digital transformation (business-model innovation)

-       Convenience for the customer (direct, simple, perfect-fit)



Our consulting workshop "Developing Digital Strategies" uses your company's picture of the future (trends and drivers for your company in the next 5-10 years) and the vision and strategy defined by your organization for working with digital strategy to create the image of a future- and customer-oriented company that fits your brand claim. The methods involved include:

-       Company, values, strengths

-       Trends and drivers for your business

-       Vision and business strategy

-       Core competencies and competitive profile

-       Strategic imperative, potentials, areas of action

-       Strategic profile

-       Customer experience and enthusiasm



The workshop builds on the existing value framework, strengths, and vision of your company. Using this foundation, our consulting experts design a digital strategy for you. During the workshop, the required methods are tested based on practical examples, and the results are then evaluated using carefully selected and proven innovation methods.

Innovate yourself!

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