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Strategy Consulting for Board Members in the Implementation of Innovation Strategy

Situation

There is a famous saying by Thomas Alva Edison, one of the greatest innovators in history and inventor of the light bulb and 2000 other patents: Edison described his innovation efforts as "1% inspiration, 99% perspiration." The majority of companies today confirm the truth of this statement. Often it is not the ideas that are lacking, but rather the implementation. The existing concepts don't "make it on the street." Repeatedly they fail for want of a fast and economic option for market testing. 

 

Solution

For this reason, the 2b AHEAD ThinkTank offers its customers the expertise of the innovators in its network. In order to quickly develop new ideas and to implement them simply, companies need flexible units that are nimble and agile. These small company collectives function largely independent of established structures. The team members are recruited from within various departments and are released from their conventional duties for periods of time. The team works together with, but spatially separated from, the rest of the company in implementing their designs. They receive their own budget (and budget accountability) as well as active support from management in the form of a senior manager who aids the team as a mentor. Experts from the 2b AHEAD ThinkTank support and coach customers in the establishment of these teams. Our specialists combine two key aspects in this work: on the one hand, the entrepreneurial experience of startups, and on the other, management qualification gained through years of experience in major groups or corporations.

 

Outcome

Through these groups, prototypes are developed all the way from the conceptual phase through market testing in the shortest possible time. They then pass through business model formation during various phases in which it is possible to repeatedly test whether or not the model is feasible and should be continued. Our experts direct this process through their coaching and support.

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