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Studies: Key Trends and Research for Your Industry

"Studies: Key Trends and Research for Your Industry"

The Studies Department is the trend scout and knowledge base of the 2b AHEAD ThinkTank. The department employs scientists, trend researchers, and journalists. This team analyzes trends and future developments; it generates case descriptions, studies, and books. A unique feature of 2b AHEAD's trend research is the popular-science style of our future studies. While highly scientific, our studies fascinate and enthrall our readers just like bestselling novels. And: They manage to do so while remaining concrete and genuine, and never lose themselves in the fog of fortune telling.

 

Trend Research: The Basis for Your Strategies

2b AHEAD's trend research does not only enjoy an excellent reputation: With our trend studies, you gain valuable strategic recommendations that will help you position yourself successfully towards your customers and competitors as the leading innovator in your industry.

 

Overview of current studies

20.06.2017 Unternehmen sehen sich mangelhaft auf künstliche Intelligenz vorbereitet

Ergebnisse des TrendIndex 2017.1 veröffentlicht: Trendklima deutlich im Plus  ·        * Trendklima in deutschen Unternehmen ist weiterhin sehr...

16.05.2017 The Future of Intellectual Property

*Patent and trademark offices struggle to keep up with the increasing speed of innovation and product life cycles as well as with growing numbers of...

27.09.2016 Executive Summary: Textile Customers 2026

* Technology is changing products and customer needs in textiles, fashion and apparel * Erase the terms "standard" and "mass market" from your...

07.09.2016 The Safe Building of the Future

 Technology will change our conception of safety and security * Safety will no longer be a question of walls, fences, or camera systems. Every...

31.08.2016 Trend Study: The Pharmacies of the Future

Digitalization will transform the roles and tasks of tomorrow's pharmacies: The Ten Drivers Behind the ChangesYour Chance to Shape the Future: Five...

16.12.2015 Trend Study: Omnichannel Management for Logistics

Omnichannel management places customer relations on an entirely new foundation. Logistics experts who today integrate and connect customer...

30.06.2015 The Personalized Medicine of the Future

The future of medicine will be personalized The idea of medical care specifically tailored to the individual is not new. However, in the future our...

20.03.2015 Omnichannel Management for the Future of Insurance

What will the future of insurance look like?  The insurance business is currently facing a profound period of upheaval. Technological developments...

10.03.2015 Omnichannel Management for Banks in the B2B Segment

The future of banking is omnichannel Customer communication that is integrated across all channels will be the new standard for companies in the near...

06.11.2014 HR Management of the Future: HR Strategies for the World of Full Employment

HR strategies for the future Together with sponsor SAP, the 2b AHEAD ThinkTank has completed a qualitative trend study on the world of human...

11.09.2014 Insurance 2020

Innovation in insurance models Our new trend study, "Insurance 2020," was conducted in partnership with insurance carrier HUK Coburg and with Unify...

18.02.2014 The Future of Insurance

The insurance market of tomorrow Together with international insurance corporation Standard Life and communications services provider Unify, the 2b...

14.01.2014 The Future of Stationary Trade

Bringing innovation to the core stationary trade   The trend research specialists at the 2b AHEAD ThinkTank have published a new trend study on the...

14.10.2013 The Future of Sales

The trend towards digitalization The number of studies and white papers covering the emerging technology of mobile payment has multiplied heavily...

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