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Trendanalysen: Zukunftsimpulse für Ihre Strategiegedanken

Trend Analyses: Inspiration for planning your future

The 2b AHEAD ThinkTank's weekly trend analyses are required reading for responsible managers. Here you will find no banal trends regurgitated from the internet. With our trend analyses, we aim to give you at least one key thought that has never occurred to you. Pointedly, independent, and opinionated, we analyze the trends in business and society that are about to change our lives and business models, and give concrete strategic recommendations for how you can face them successfully.

 

With their unmistakable style, the 2b AHEAD trend analyses have attracted thousands of fans and more than 50,000 subscribers. But they are by no means slight. Often they will belong to the more difficult reading for the week, because the level of careful thinking we require of our readers is equal to the thought we put into our trend analyses.

Overview of current Trend Analyses

29.12.2016 Futurist Janszky: "2017 will be a good year! But I'm afraid of the cluelessness of our politicians!"

Despite populism, intelligent smart phones and a complicated gloabal situation, the Chairman of leading European future-studies institute the 2b AHEAD...

14.10.2016 Trend Analysis: Self-Driving Cars - The End of Trains, Trams, and Taxis?

Self-driving cars are underestimated by most in the debate: the automotive industry for one, but above all public transport and the taxi businesses....

05.10.2016 Innovation Readiness Assessment (IRA) by 2b AHEAD and KPMG

Digitalization is transforming markets, customer expectations, and competitive at faster and faster rates. Market-entry barriers are vanishing, new...

02.05.2016 New "Digital Readiness Assessment" by 2b AHEAD and KPMG

Digitalization effects every aspect of our lives and will lead to a world that is always becoming faster, more mobile, and more interconnected. In...

19.04.2016 Trend Analysis: "Artificial Intelligence (Part 3)": Will We Humans Become the Pawns of Our Computers?

Perhaps you still remember our trend analysis from back in 2013. During the run-up to Germany's parliamentary elections that year, our trend...

21.03.2016 Trend Analysis "Artificial Intelligence (Part 2)": Will Computers Take Our Jobs?

It doesn't often happen that my trend analyses are overtaken by reality in just eight weeks' time. Precisely this, however, has happened with my...

01.01.2016 New Trend Analysis: 2016 Will Be the Year of (Artificial) Intelligence

Perhaps you've noticed: The trend analysts at the 2b AHEAD ThinkTank have held back in giving our ranking of the TOP trends for the coming year. These...

01.12.2015 Trend Analysis: The Cinema of the Future

Download the full trend analysis as a free PDF at the bottom of this page. Do you go to the cinema? Still? The Hollywood movie is well on its way...

01.11.2015 Trend Analysis: The Digital City of the Future Needs Digital Citizens

The city of the future will be digitally interconnected and will offer flexible, highly individualized services - and it will lead to completely new...

01.10.2015 Trend Analysis: How to Change Corporate Culture

* A best practice from the 2b AHEAD ThinkTank: Why 2b AHEAD changed from normal offices to a co-working space, and from a corporate staff to a team of...

01.09.2015 Trend Analysis: How Run-Down Bridges Will Speed the Emergence of Drones

Quietly, the drone buzzes to the peak, bringing the hiker some equipment, a bottle of beer, or the next book in the "Hunger Games" trilogy. Images...

03.06.2015 Why Self-Driving Cars Will Not Have Steering Wheels

Self-driving cars are pushing into the market—and they will change entire industries. Naturally, taxi and bus operators are affected by this, but that...

19.05.2015 Trend Analysis: The Food of the Future

We trend researchers at the 2b AHEAD ThinkTank are often asked how food will change in the future. This is an intelligent question, because it leads...

14.02.2015 Trend Analysis: The Attack of the BitCoin kids!

How today's e-commerce stars are being attacked! How trade without rules or commission is developing! And: Who runs the show when no one has power...

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