Books by the 2b AHEAD ThinkTank

Sven Gábor Jánszky is the author of several books concerning innovation and the future. In this work, he is able to draw on the expertise of the 2b AHEAD ThinkTank and its members. Using extremely vivid examples, the trained journalist shows his readers how we will live in the future, or how the people think whose ideas are changing the world. In his writings, Mr. Jánszky always remains genuine and concrete, and never gets lost in the fog of fortune-telling.
You can use this knowledge of current trends for your company, too! The trend studies conducted by the 2b AHEAD ThinkTank not only enjoy an excellent reputation, but also can directly support your company in areas like strategic planning and innovation marketing. With our trend studies, you will gain valuable strategic recommendations, and will be able to position yourself successfully to your customers and competitors as a leading innovator in your industry.

Make use of the expert know-how of the 2b AHEAD ThinkTank, and orient your strategy in line with the predictions of our top experts. If you are interested in a trend study on a specific new topic, or in expert consulting services related to an existing study, feel free to simply contact us.

The Recruiting Dilemma

"The Recruiting Dilemma"

Sven Gábor Jánszky's book "The Recruiting Dilemma" transports readers into the dawning "full employment era," in which Germany alone will be faced with 2-5 million unstaffable positions by 2025.

The scientific strategic manual is written in the form of a novel, and follows two HR managers who follow very different paths in order to meet their companies' staffing needs.

Read about a future where competitive companies care for their employees rather than treating them as disposable capital, and discover which concrete strategies can lead your organization to success as well. 



2025 - How We'll Work in the Future

"2025 - How We'll Work in the Future"

In their book, "2025 - How We'll Work in the Future," Sven Gábor Jánszky and Professor Lothar Abicht take an intense look at the challenges the future holds for both companies and employees. Ignoring vague megatrend prophecies, the authors vividly show their readers what real life will look like over the course of a normal working day in the year 2025.

Readers will experience the full employment era and job nomads, lifelong knowledge coaches, robots that train new employees, companies with no employees, the age where everyone goes to university, and much more! Join us on this inspiring and informative journey!



Rule Breakers - How the People Think Whose Ideas Are Changing the World

"Rule Breakers - How the People Think Whose Ideas Are Changing the World"

"Rule Breakers - How the People Think Whose Ideas Are Changing the World" is the new business strategy manual by speaker and author Sven Gábor Jánszky. Together with former Siemens Innovation Manager Stefan A. Jenzowsky, the noted futurologist offers detailed portraits of individuals who have discovered new markets, brought entire industries to the brink of ruin, and changed the world with their own hands.

In the book, the authors use exciting real-life examples to show how a finance manager discovered the bank of the future, how a physicist is saving the world through desert power, and how a designer can predict the computer of the future!

As different as the histories and characters of these personalities are, they all know one key secret for success: The art of breaking the rules! Don't miss out on this opportunity to learn from them today!



The Redefinition of Values

"The Redefinition of Values"

We trend researchers hear it often enough: "Our society is going downhill, because our values are in decline!" As true as this is supposed to sound, it simply isn't. The human being of tomorrow will have his values just as well as his ancestors did, with one stipulation: They will be reinterpreted.

In the future, closeness will be just as important as today, however: It will not be measured in meters, but in number and quality of interactions. We will continue our search for security, but will seek it at entirely different sources than ever before.

Read the book and discover how the values "Trust & Integrity," "Security and Growth," "Openness and Transparency," "Responsibility and Sustainability," "Closeness and Customer Orientation," and "Innovation and Dynamics" will be remeasured in tomorrow's society. Together with our 14 guest authors, we invite you to read for yourself how best to orient your business in line with these changes...and therefore help to shape the world of the future.



2020 - How We'll Live in the Future

"2020 - How We'll Live in the Future"

Germany's latest trend-related book "2020 - How We'll Live in the Future" combines the visions and discussions of the 2b AHEAD ThinkTank with more than 300 trend experts from various industries. The book's focus, however, is on what everyday life for consumers will look like in ten years.

Author Sven Gábor Jánszky leads his readers through a  full day in the life of the Seedorf family. The individual chapters realistically describe situations from working life, shopping, school and the home in the year 2020. These narrative chapters on the lives of the Seedorfs are complemented by trend dossiers and expert opinions.

Read about electronic assistants who know our wishes and plan our day for us, the everyday use of brain-food to boost brain performance, and also about which sweeping changes await the world of work. Join us on this journey into the world of tomorrow!

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