[Translate to Englisch:] 2007: "TV wird individuell, etablierte Sender verlieren"

Forecast: In the next ten years, the future of television will largely be shaped by on-demand offerings. Thus previous linear sending programs will initially be abandoned. New providers will break into the market, after which individual content items will be re-linear zed. At that point we will watch television with the help of intelligent TV assistants; YouTube will have its own button on our remote controls.    

Status today: The actual development here is exactly following the predicted path and is occurring only slightly slower than Hulu, Amazon, etc. YouTube already has a high-profile place on modern devices, either as a YouTube button on remote controls or as a home screen app. In the coming years, the re-linearization described here will now begin.

Source: Trend Analysis: Web

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