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14.01.2014

The Future of Stationary Trade

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Bringing innovation to the core stationary trade  

The trend research specialists at the 2b AHEAD ThinkTank have published a new trend study on the future of stationary trade. "The Future of Stationary Trade" lists the essential strategic drivers for the future of commerce, and uses concrete examples to show how forward-thinking stationary traders can test strategies for the future today using pilot projects. The study also rates current strategies being used by first movers today from the perspective of the attackers, defenders, and independent industry experts. Finally, concrete strategic recommendations are given to round off the study.

 

Using the previous 2b AHEAD study "The Future of Sales" as a foundation, the current work focuses on providing concrete strategies for the stationary traders of tomorrow. The core of the study lies in the qualitative interviews with the expert participants chosen for the study. The experts were presented with 25 international pilot projects described in detail, which they then reviewed and rated. Finally, 15 core strategic recommendations were compiled which represent concrete steps that established retailers can begin taking now to create business models for the future of stationary trade.

 

New locations for identity and digital living

 

Any players who wish to survive - or even prosper - in the future stationary trade market will need to attack their existing business models before others can do so more successfully. Two major strategies can be followed in this: In the economy segment, our researchers recommend an extensive melding of the stationary shop with digital devices and the principals of e-commerce. This will primarily mean occupying the customers' smart phones with the traders' own intelligent solutions and offers. Customers in the premium segment, however, will primarily make purchase decisions based on the desire to express their chosen identity types. Therefore, merchants in this segment will have to transform their stationary locations into "event spots." This will not mean constant parties and concerts, but the creation of locations where customers can display and demonstrate their identities.

 

This study is currently available in the German language only. To download a free copy today, please click here.

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