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08.09.2017 Data, Data, Data – How to persuade & acquire with the marketing of the future

"Classic customer segmentation by demographic characteristics and buying behavior is nonsense." Julian Wheatland, COO / CFO Cambridge Analytica For...

04.08.2017 New trend study: THE ADAPTIVE INSURANCE OF THE FUTURE!

The trend researchers of the 2b AHEAD ThinkTank have once again produced a groundbreaking trend study for the insurance industry – by now the...

22.06.2017 TrendIndex 2017.1

Ergebnisse des TrendIndex 2017.1 veröffentlicht: Trendklima deutlich im Plus Kritisches Selbstbild: Unternehmen gehen wichtige Hemmnisse zur...

16.05.2017 Corporate intellectual property will become forgery-proof

Customer interaction will be a prerequisite and the data collected will form the substance of a company’s intellectual property. Innovation will be...

28.04.2017 Opinion at the push of a button. Cambridge Analytica claims to have put Trump in the White House - Who would you put in power?

Meet the world’s maestro of data management – or data exploitation? Cambridge Analytica won’t stop at its decisive role in the outcome of the US...

21.04.2017 When Will Virtual Reality Become Everyday Reality?

Virtual reality and the analog world will meld to become a new living environment. It's only a matter of time until the typical day looks something...

28.03.2017 2b AHEAD: The quantum computers have arrived! New era for digital strategists begins today

MUST-ATTEND EVENT for digital strategists! The 2b AHEAD Future Congress will be THE summit on global quantum computers, featuring Europe's top...

25.01.2017 Sneak Peek at Our 2017 Future Congress - Last Chance for Early Bird Tickets!

Shortly before Christmas we announced the date and topic of our 16th 2b AHEAD Future Congress in 2017. The congress will be held on June 20-21, 2017...

19.01.2017 2b AHEAD TV: What's it like living with a computer chip in your body?

"Bionic Man" Evgeny Chereshnev has spent the last two years with a microchip implanted in his hand and talks about using it to open security doors or...

10.01.2017 Climb Kilimanjaro with Us! Expedition with Coaching and Leadership Workshop – March 11-19, 2017

Seminar excursion with hike to Africa's highest peak. Kilimanjaro Experience - March 11-19, 2017. More than a climb: Leadership workshop and...

10.01.2017 2b AHEAD predicts the most important trends of 2017

Donald Trump's power overestimated / New wave of immigration after 2017 elections / The tech trend for 2017: "Predictive Life" / Apps disappear;...

10.11.2016 Early Bird Tickets to the 2017 Future Congress Available Now: Be there!

Theme: Think Quantum – The Prediction of Everything Focus: How Predictive Enterprises Will Revolutionize Our Customers, Products, and Processes   ...

14.10.2016 New Trend Analysis: Self-Driving Cars - The End of Trains, Trams & Taxis?

New studies predict the end of taxis and public transportation ... How mobility companies will have to reinvent themselves! Why will mobility become...

05.10.2016 Are You Innovation Ready? Test Your Innovation Maturity with 2b AHEAD! Free Trial Version Released Today!

"Most companies don't have an awareness problem. They have an implementation problem!" "The question is not 'Are you innovative?' but 'Are you ready...

31.08.2016 New 2b AHEAD Trend Study: Pharmacies of the Future

Download the study free of charge today! Today our trend-research institute is publishing our latest English-language trend study, “PHARMACIES...

05.08.2016 2b AHEAD to Launch One of the World's Most Ambitious Change Congresses this Fall

"ENABLING TRANSFORMATION" - The new congress by the 2b AHEAD ThinkTank. Be there! CDOs, CIOs, innovation managers, heads of strategy, and innovative...

13.07.2016 How Elon Musk's HYPERLOOP Idea Will Change Europe, Too

HYPERLOOP CEO receives 2b AHEAD Innovator’s Award 2016. How Dirk Ahlborn and Elon Musk will revolutionize mobility in Europe. Watch the exclusive...

16.06.2016 A big thanks to all who joined us for our 2016 Future Congress!

Hololense, HYPERLOOP, The DAO, Bionic Man, Psyware, Mars One, asteroid mining, gene therapy ... Thanks for your passion, outstanding ideas, and above...

11.02.2016 Fast Forward: Experience 2026 Already This Year with the 2b AHEAD Innovation Network

15th Annual 2b AHEAD Future Congress 2016: Program flyer and list of speakers published! Theme: Fast Forward 2026: Think Faster - Decide...

10.02.2016 There WILL Be Privacy in the Post-Privacy World: Just Different Than You Would Expect!

Former #1 bounty hunter in the world helps people to disappear in the digital age. Discover this innovative business model free of charge in his...

19.01.2016 New Trend Analysis: 2016 Will Be the Year of (Artificial) Intelligence

Computers to achieve the intelligence of humans in our lifetimes! Are Bill Gates and Elon Musk rightly warning about the "greatest danger to...

16.12.2015 New 2b AHEAD Trend Study: The Future of Logistics

The future holds big opportunities for the logistics sector: as a digitalizer for clients, as an omnichannel expert for data streams, and as an...

11.12.2015 New 2b AHEAD Trend Analysis: Why Star Wars VII Is NOT the Future of Cinema

Cinema will need to reinvent itself in order to secure a future in the times after Netflix and Breaking Bad, 100-inch ultra-HD TVs, and Surround...

19.11.2015 New TrendINDEX Published: Business Remains Behind Own Expectations

TrendINDEX 2015.2 falls noticeably, while German companies fall short of own expectations Following a rise in the TrendIndex in the first half of...

16.11.2015 Kilimanjaro, Silicon Valley, Tel Aviv, Mallorca, New York …

Share the High Point of Your Year with Sven Gábor Jánszky and the 2b AHEAD ThinkTank What highlights would YOU like to experience in 2016? Join...

29.10.2015 New Trend Analysis: The Digital City of the Future Needs Digital Citizens

The Urban Tech Manifesto: Network of cities as market for global players / The end of geography The technological transformation of our world...

14.07.2015 New "Digital Readiness Assessment" by 2b AHEAD and KPMG

The 14th 2b AHEAD Future Congress held on June 16-17 of this year did not only offer fascinating speakers and inspiring discussions concerning the...

09.07.2015 Trend Analysis: HoloLens - How the Augmented Reality Glasses Actually Will Change Business Models

Augmented reality glasses are an undervalued game changer for entire industries, notwithstanding the obvious failure of Google Glass and Oculus Rift...

03.06.2015 Trend Analysis: Self-Driving Cars and the Future of Mobility

Self-driving cars are pushing into the market—and they will change entire industries. Naturally, taxi and bus operators are affected by this, but that...

14.02.2015 Trend Analysis: The Attack of the BitCoin kids!

How today's e-commerce stars are being attacked!How trade without rules or commission is developing!And: Who runs the show when no one has power over...

29.10.2014 Trend Analysis: The Adaptive City of the Future

Why city people are looking for a new kind of freedom! What exiles expect from "home"! What the adaptive city of the future will look like. One...

24.09.2014 Trend Analysis: The Myth About the (Big, Bad) Sharing Economy

Why there's really no such thing as the "sharing economy"! Where the risks and opportunities for your business lie! Why we need an UBER in your...

16.04.2014 Trend Analysis: What's Comes After the Recent Data Privacy Scandals? Privacy by Design!

Where today's data security debate is leading us! What "privacy by design" means today! How companies will need to react to the new privacy demands of...

20.03.2014 Trend Analysis: The New Customer Target Groups of the Digital Age

New 2bA Trend Analysis: Read how the old market pyramid is disappearing! What criteria determine the rearrangement of customer segments! What segments...

05.03.2014 Trend Analysis: Luxury in the Future: How Premium Markets Are Changing

New Trend Analysis: How premium markets are changing! Why the highest quality-highest price principle is being replaced! Why event shopping is the...

13.01.2014 Trend Analysis: How Google Glass Will Lead to New Types of Schools

This trend analysis takes a look at the object that will change our lives more radically than we have ever anticipated: Google Glass, this year's new...

02.11.2013 Trend Analysis: Where is the NSA Affair Leading Us?

What effects will the NSA scandal have on our companies and business models? Will people return to the business models and values of past years? In...

18.09.2013 Non-Voters: The Misjudged Megatrend in Politics and Business

Why not voting is a form of freedom.Those who don't understand non-voters don't understand their customers.What business models for non-voters will...

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