2b AHEAD – Europe's largest independent future institute

We are one of Europe's largest innovation networks. 
We love the future, because we know that we will shape it together.


We are big believers in give and take. Become part of our network and double your return! We bring together the expertise of more than 1,500 innovation leaders and 29,000 innovation managers from a huge variety of companies. We know from experience which methods will work in which environments, and which will not. We offer expertise: We provide innovation leaders from business as coaches, experts, and instructors. We offer access: Every customer can become part of the network.

We view ourselves as our customer's potential-developers. We enable them to evolve.


Our mission is to help our customers to see change as an opportunity, because this is what we live out ourselves. Those who want to take advantage of the opportunities available to them in times of change will have to intentionally overcome their ingrained ways of thinking and acting and establish new ones.  Innovation is a change in culture. The 2b AHEAD ThinkTank helps its customers with the targeted development of their company culture, not only to unleash a one-time innovative breakout, but to create a positive approach to the future on all levels of their organizations.

We conduct real scientific work. Our picture of the future provides both orientation and security.


We see ourselves in the tradition of classic futurists. The future forecasts in our studies and consulting projects stem exclusively from proven methods for future studies. This enables us to give our customers security for the future. To us, creativity is not an end in itself – we transfer sustainable innovation competence in analysis, methods, processes, and team leadership. We make the long-term strategic success of the customer's company our highest priority. We not only give you tested methods for creating ideas, but also show you ways to translate your ideas into concrete, board-ready presentations. We know that, for you as our customer, innovation will not only generate new ideas, but also business models and KPIs that will enable top management to measure the success of your innovation projects. 

We think, work, and decide at a constantly increasing high speed. We accept no speed bumps.


High velocity in thinking and acting is one of our key success factors. We reject the slow movement hype. We love speed and want to become even faster and more precise. When obstacles and blockers come up in the process, we find a way to keep going. "It won't work" doesn't work with us.  

With our exclusive consulting methods, we enable our customers to minimize risk and take advantage of future opportunities.


Together with you as the customer, we analyze the individual trend cycle of your company. We evaluate the trend areas most relevant to you. In workshops and other formats, we share with you the methods for assessing opportunities and risks that we ourselves use. We communicate that crucial mindset that is unfortunately lacking in many failed innovation processes: The strategic orientation of creative processes in line with a clear strategic vision for the future. With our strategic analysis, our customers receive future-proof answers to the challenges they actually face. We help you to focus on real opportunities and risks and avoid half-baked speculations.

Freedom of thought and action is our highest good. We are independent and we love a good argument. We think without limits and say what we think.


We understand the development of the future not as a law of nature, but as the result of human action. We enable our customers to understand the intentions and compulsions of the players involved, as well as their hopes and fears. Together with our customers, we reflect on the development of their industries. We give them not only the "What?" and "How?," but also help them to understand the "Why?" as well. Only with these answers will you be able to develop sustainable future concepts.


We surprise our customers, give them one-of-a-kind experiences, and help them experience the future first-hand.


Everywhere we meet our customers, we give them extraordinary and inspiring experiences. We take them on a tour of the world their customers experience. We help them view their products from the eyes of non-customers. With 2b AHEAD, you can become familiar with the newest technologies hands-on.  We connect you with successful entrepreneurs from other industries and expand your horizons beyond your home industry.

We put ourselves in our customers' shoes. We are personable and appreciative, kind and approachable.


We have rough edges of our own. We love to be surrounded by interesting people. We have great respect for the accomplishments of our customers. We reject prepackaged answers and one-size-fits-all methods. And we won't squeeze your unique opportunities and risks into those supposed global megatrends (that don't really exist anyway). With our expertise in trends and strategies, we strive to help you take the next steps on your journey.  

We are genuine, passionate about our work, and prepared to go the extra mile for all of our customers.


We accept no mediocrity. We expect both ourselves and our customers to be dissatisfied with everything that has been achieved so far. Both in our private lives and as business leaders, we often stand at the crossroads between linear adaptation and innovative disruption. We know the difficulties involved and love every chance to choose the disruptive path.

Innovate yourself!

Over 40,000 readers are following our newsletter.

Join our community

Stay in Contact

Register for the newsletter here to receive all analyses free of charge. Please enter your personal information as follows:



All Events

This site uses cookies. By using this site, you agree. Further information can be found under Privacy Policy.