The 2b AHEAD ThinkTank is One of Europe's Most Modern Trend Institutes
The 2b AHEAD ThinkTank is Germany's most modern trend research institute. Scientists and strategy consultants are employed here. Our team views itself as the business think tank with the most extensive network of innovators in German business. We truly live out our mission of developing business models of the future for our customers, for whom we act as potential-development managers.
In real scientific trend studies, the 2b AHEAD ThinkTank analyzes the opportunities and risks presented to its customers by current trend developments in work specifically tailored to their businesses. In doing so, the institute does not only conduct analysis within a given industry, but also considers, beyond the limits of the customer's industry, all players who will shape that particular business model in the future. Ultimately, the relevant trends involved differ greatly even for companies within the same industry. With its in-depth analyses, the 2b AHEAD ThinkTank helps its customers understand who is driving the their trend environment, and for what reasons. With its "trend cycle method," 2b AHEAD sharpens its customers' strategic views of the changes in their individual trend cycle, and of the ensuing consequences for their own business models.
The 2b AHEAD ThinkTank advises and accompanies its customers in the establishment of the innovation management processes that are ideal for each customer. Using scientific methods for quantifying competency, the ThinkTank helps its customers with the formation of innovation management teams. Further, the institute motivates and leads the innovation management teams of its customers in the development of new products, strategies, and business models. As an external consultant, 2b AHEAD also assists its customers as they implement the new business models it helps them create.
We reject one-size-fits-all solutions and generic, prepackaged methods. If innovation management is to lead to results, then it must be understood as a change of culture. The 2b AHEAD ThinkTank helps its customers to set up business models that are specifically tailored to their individual corporate culture. With our exclusive "Corporate Rulebreaker Strategy," we establish for our customers in-house incubators for pilot projects using disruptive innovations.
This makes the 2b AHEAD ThinkTank a new kind of trend research institute. We are independent and authentic. We draw our expertise not only from the quality of our in-house consultants. The basis of our work – and an essential component of the ThinkTank – is our network of 1,500 innovative business leaders from German and European business. For the last eleven years, we have been bringing these top business innovators together, analyzing their investment- and innovation strategies, and then taking this knowledge of market trends to our customers in a compressed format.